SOLUTION

Great salespeople must have knowledge of their competitorâ€™s strengths and weaknesses. A good

salesperson will adjust their selling strategy depending on their competitors. For Project 3, imagine

you are a salesperson for Verizon Wireless and have been asked by your manager to do a competitive

analysis on competitors Sprint and AT&T. Make a list of 10 parameters that can be used to compare

Verizon, Sprint and AT&T. Create a competitive analysis grid comparing the three companies. For

example

Solution:

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