SOLUTION

In 2 to 3 pages, provide an overview of your store. Please include the following information:

The type of retailer, product line(s) carried, price points, target market, and location (based on demographics)
The overall goal of your retailer, including a mission statement
Your competitive advantage over other retailers
Prediction of the volume of sales that you intend to have

For each part include explanation for your decisions. Be sure to consider industry standards when developing your product.

Solution:

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