SOLUTION

Answer the following questions and provide adequate feedback.

1. Analyze the changing business environment (with a focused discussion on competitive and customer environment) in the industry that Kuehne & Nagel (KN) operate.

2. What had been KNâ€™s strategy for serving its markets and generating revenue? Going forward, based on the case information, what kind of opportunities are possible for KN to pursue? .

3. What strategic options KN has now, and which one should it do implement?

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