In a minimum 100 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Focus on the brand strategy
The product is a Blood pressure cup made by apple. traditional media would be a magazine and Media would be Facebook.
also short conclusion ad to which media is better for the product.