At a minimum the questions following the case must be addressed in the written analysis and be no more than three printed pages plus any tables or exhibits. Answers that reflect creative thinking beyond these issues will be rewarded. Papers should be printed, double-spaced, with normal margins. The name of the case should be on the first page of the text with your names, date, and course number. An executive summary is neither required nor expected.The page limit for each paper is three pages of text plus exhibits. Note that these are maximum limits. Papers should be concise and coherent. Exhibits should contain specific types of analyses(e.g., application of a framework, table of comparisons, cost analysis, and competitive features)and information (e.g., web page of firm) that supports and is relevant, but would be too detailedfor the body of the paper.