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Describe the opportunities and the threats to your chosen company. (coca cola company) This should be an interesting and compelling analysis of the external opportunities which could be leveraged by your chosen company and a realistic assessment of the threats facing your chosen company. You will then analyze this information, thinking critically about the information you found in your research. All sources should be cited in APA style.

Content Expected:

  1. Introduction: Include the company name, stock symbol, year founded, most recent full-year revenue, and headquarter and key global office locations. Assume the reader is not familiar with the company.
  2. Opportunities: Opportunities are openings or chances for the company to grow and expand. They arise from situations outside of your chosen company that the company does not control. You will select and explore three (3) potential opportunities. These might come from developments in the market served, technological developments, changes in social patterns, demographics and/or lifestyles, competitors leaving the market, positive changes in government regulations, etc.
  3. Threats: Threats include anything that can negatively affect your chosen company from the outside. They arise from situations outside of your chosen company that the company does not control. You will select and explore three (3) potential threats. These might come from supply chain problems, shifts in market requirements, a labor shortage, changes in social patterns, demographics and/or lifestyles, changing external financial conditions, competitors entering the market, new and problematic government regulations, etc.
  4. Analysis: What is the potential value of these opportunities to the company? How serious are the threats listed?

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