The task force is doing great. Your team has managed to successfully Â analyze two complex cases arising from NBD operations and is now ready Â to move on to the third case file the CEO Yoon provided you, the Norms and Nations case file. Â This case involves an internal dispute among three of NBDâ€™s executive Â board membersâ€”the VP of manufacturing, the VP of marketing, and the VP Â of product designâ€”arising from a series of mistakes made when Â distributing a product.
The CEO has asked the task force to write a report with its findings Â and recommendations for how NBD should handle this situation. Â Specifically, the report needs to answer the following questions:
- Was the Chinese supplier ethical in shipping more than 300,000 cases Â made of real leather instead of the requested faux leather material, Â even though the supplier was not charging NBD anything extra for the Â higher cost of real leather? Explain why or why not using ethical theory Â and principles.
- When the manufacturing VP contacted the Chinese supplier to Â complain, the supplier could not understand why NBD was not pleased Â about receiving a real leather case, given that NBD was still paying for Â the less expensive faux leather one. Is there a cultural difference Â between customer expectations and business transactions in the West and Â in Asia? Explain.
- As an organization, what strategic errors did the task force observe Â in the decision making by various individuals in this situation? By the Â design VP? By the manufacturing VP? By the marketing VP?
- What is the appropriate strategy going forward? Conduct a SWOT Â analysis and PESTEL analysis to decipher what NBD should do in light of Â these strategic errors.