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Your task here is to conduct a WHO/WHAT/HOW-BU analysis and a 4-Poles Corporate Strategy analysis. BE AS DETAILED AS POSSIBLE -THINK OF ALL strategy elements. MAKE SURE TO PROVIDE A SYNTHESIS. MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In CSBUS you must tell whether the company is creating value and how and whether you think it will continue to do so.

Your deliverable is TWO pages.

On page 1: Analyze the corporate strategy at GE and how it has been changing:

Describe it in depth using the  4 poles.

The 4-Poles of Strategy :

–Who are the customers?

–What is the product?

–How do we deliver the product?

Explain the theory of value creation.

Critique (good theory, aka creates a long-term sustainable competitive advantage? coherence? potential for improvements?).

On page 2: Analyze the business unit strategy of one of the GE businesses mentioned in the interviews and tell us how it has been changing:

Describe it in depth using the Who/What/How framework.

The Who/What/How (WWH) framework:

–Who are the customers?

–What is the product?

–How do we deliver the product?

Explain the theory of value creation.

Critique (good theory, aka creates a long-term sustainable competitive advantage? coherence? potential for improvements?).

interview links:
https://www.cnbc.com/2018/11/12/cnbc-exclusive-cnb…

https://www.cnbc.com/2017/10/20/cnbc-exclusive-cnbc-transcript-ge-chairman-ceo-john-flannery-speaks-with-cnbcs-david-faber-today.html

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