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Part 1

A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

a) How the office setting might be configured?

b) How office scheduling and hours should be constructed?

Source: Chapter 6 Problems (Essentials of Health Care Marketing – Berkowitz)

Reply to 2 peers on separate days



Part 2

Answer the following End-of-Chapter Questions:

Chapter

Questions

4

2, 3, 7

6

1, 2, 4

7

1, 2, 3, 4

Part 3

Project Continuation

“Create a Marketing Plan”

Title: A new physical therapy clinic.

Outline

Management Summary

Economic Projections

The Market – Qualitative

The Market – Quantitative

Trend Analysis

Competition

Problems and Opportunities

Objectives and Goals

Action Programs

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