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Instructions – PLEASE READ THEM CAREFULLY

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answers.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism)
  • • Instructions to access the Article:

Read the attached article: “Big or Little Quality: Quality Control vs. Business Culture”

This aforementioned article “Big or Little Quality: Quality Control vs. Business Culture”, the author discussed the view of quality as a tool into the operational improvement as a part of the corporate culture.

Read the article and answer the following questions:

1- To which extent do you agree with the author’s view in term of leaders’ critical role in reinforcing the quality culture and gaining its payback on companies` operations? Clarify your thoughts with acceptable reasons.

2- The author indicates the importance of using appropriate language among quality professionals and business management. Discuss this notion from your own point of view.

3- Explain how do leaders and quality professionals can ease the process of changing the corporate culture and emphasize that quality is everyone`s job?

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