- LUA 7.1: Conduct an analysis of of Emerson College using model. Is there evidence of segmentation? Post your analysis to the Discussion board
- LUA 7.2: Use your home zip code (Links to an external site.) code, or if you prefer any other zip code, and review your findings and post to the Discussion board what you think might be the implications for marketing: a) home insurance, b) the 2021 Mercedes-Benz S-Class.
- LUA 7.3: Take the VALS (Links to an external site.) survey to see what ‘type of person’ you are. Retake it to see if you can manipulate it to get a different result. No need to post your results for VALS.
- LUA 7.4: Consider the potential consequences of segmentation techniques and post your opinions of such techniques on the Discussion Board.
- LUA 7.5: Provide two examples of segmentation: one you consider detrimental and the other more progressive. Share with your colleagues why you think these examples are detrimental or progressive by posting your opinion to the Discussion Board.