View the videos Pick out 3 videos that stood out to you and discuss the image that the candidate is attempting to portray in each.
The Perloff text discusses the key elements of effective political persuasion. Evaluate the videos that you chose based on these criteria:
What is the narrative? A cohesive and coherent story that calls on dramatic devises, raises problems, and/or offers a resolution.
Credibility â€“ Does the candidate portray credibility? Things to look for: expertise, trustworthiness, and good will. Sincerity, authenticity, and likeability.