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Instructions – PLEASE READ THEM CAREFULLY

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation.
  • Students must mention question number clearly in their answer.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Use APA reference.
  • Check the attached files to help you solve Qs.

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

  • Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
  • What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
  • What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
  • Is this strategic alliance successful? Justify. (1 Mark)
  • What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)

Note. All references used should be listed by the end of your analysis, using the APA style.

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