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This week’s mini case relates to Strategy – selecting and adhering to a strategy:how low cost carriers changed the profit model in the air travel industry.

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Read the attached mini-case and respond to the following statements/questions:

  1. Briefly describe the case (what the case talks about) in your own words.
  2. Who are some of the stakeholders affected in the story?
  3. Which stakeholders are most affected?
  4. Do you know something about this issue from your own reading of the business media?
  5. Can you identify some key business issues?
  6. What other industries might face these problems?
  7. Can you give an example of a particular company you know about that’s dealing with similar issues?
  8. Think about your simulation; are there any links between this story and the simulation?
  9. Can you see parallels between the tactical decisions you make in the simulation and the deicions these managers have to make?
  10. Provide any additional comments/observations you may have about the case and topic addressed.

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