This week’s mini case relates to Strategy – selecting and adhering to a strategy:how low cost carriers changed the profit model in the air travel industry.
Read the attached mini-case and respond to the following statements/questions:
- Briefly describe the case (what the case talks about) in your own words.
- Who are some of the stakeholders affected in the story?
- Which stakeholders are most affected?
- Do you know something about this issue from your own reading of the business media?
- Can you identify some key business issues?
- What other industries might face these problems?
- Can you give an example of a particular company you know about that’s dealing with similar issues?
- Think about your simulation; are there any links between this story and the simulation?
- Can you see parallels between the tactical decisions you make in the simulation and the deicions these managers have to make?
- Provide any additional comments/observations you may have about the case and topic addressed.