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Instructions

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For this assignment, select three marketing theories, models, or frameworks to evaluate, compare, and apply to develop a marketing strategy, and then create a PowerPoint presentation that presents your findings. Remember, as a scholar-practitioner, you are required to examine theories and research and relate them back to practice within a business setting.

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For each chosen marketing theory, complete the following:

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Provide an overview, including the main characteristics of the theory.

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Discuss the origins of the theory, including the seminal theorist, his or her research used to create the theory, and the year the theory was developed

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Discuss how the theory has evolved over time. Who has built on that theory, and what were their additions or modifications to the theory? You can use a timeline graphic in the presentation for this section if you choose.

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Compare your three theories to one another. Analyze the similarities and differences between the three chosen theories. You must include a chart or matrix graphic in the presentation for this section.

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Evaluate each theory in regard to practical use in business. Provide examples of how each marketing theory could be effectively used to develop an effective marketing strategy.

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Evaluate which marketing theory you would most likely apply if you were a marketing manager in a business and support your decision with research (be sure to address diversity and inclusion).

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Length: 12-15 slides (with a separate reference slide, slide count does not include the title and reference slide)

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Note length: 100-150 words per slide

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References:Include a minimum of 5 peer-reviewed scholarly resources

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