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1.The executive management team of a medium-sized business wants to be more customer focused in the marketplace. Because you oversee the CRM, you have been assigned to support the newly created social media marketing plan:

  • Describe the best steps to identify customers and the different ways they use to contact your company. Defend your answer.
  • Explain to the executive management team how the steps you recommended will be incorporated in the organization’s ERP

2. Referencing the policy steps of agenda-setting, research, implementation, evaluation, or policy change, which step(s) does the general population hear about more often? Provide an example in your narrative that supports your position. Example: Affordable Care Act (ACA).

Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

3.Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:

  1. The product and the celebrity endorsing it
  2. How the endorsement influenced your decision to buy the product.
  3. Or comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

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