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  • Assignment 3Marks: 5 

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Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

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1. What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution? (1.5 marks)

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2. Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently? (1 mark)

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3. What factors led iTunes to be successful? (1.5 marks)

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4. How do you think a move away from owning music led to record-setting music revenues?  (1 mark)

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