Read the Hierarchy of Effects Theory article. Reflect on a recent purchase experience you had with a new product or service. Submit an initial post that addresses the following questions:
- Outline each of the six steps in the Hierarchy of Effects process: Awareness, Knowledge, Liking, Preference, Conviction, Purchase
- What were your experiences as you went through the process of purchasing the product or service?
- What marketing mediums were effective? What was not effective?
- Is there anything that you would have approached differently?
Please include a citation to at least one specific marketing approach that the brand leveraged in their marketing effort.
Please use the student’s prespective to finish this discussion. thank you!