Your Task: Compare and contrast communication approaches employed in two crises.
Reflect on what you learned, and in 75 to 150-words, compare and contrast the communication approaches taken by Taco Bell and Chipotle during their respective crises responses. As you prepare your response, reflect on the following questions.
- What did each company do well?
- Did one company do a better job at crisis communication than the other?
- Why do you think so?
- What could each company have done better?
- Did one company have more room for improvement than the other?
- In what ways was this companyâ€™s handling of the crisis inferior?
- What were the consequences for Taco Bellâ€™s and Chipotleâ€™s mishandling the crisis communications in their respective scenarios?
- Did their approaches to the crises result in a more positive or negative reputation than they had previously held?