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get answer 4581

1: Taco Bell versus Chipotle

Your Task: Compare and contrast communication approaches employed in two crises.

Initial Post

Reflect on what you learned, and in 75 to 150-words, compare and contrast the communication approaches taken by Taco Bell and Chipotle during their respective crises responses. As you prepare your response, reflect on the following questions.

  • What did each company do well?
    • Did one company do a better job at crisis communication than the other?
    • Why do you think so?
  • What could each company have done better?
    • Did one company have more room for improvement than the other?
    • In what ways was this company’s handling of the crisis inferior?
  • What were the consequences for Taco Bell’s and Chipotle’s mishandling the crisis communications in their respective scenarios?
  • Did their approaches to the crises result in a more positive or negative reputation than they had previously held?


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