The objective of this exercise (a group activity) is to apply strategic concepts and enhance understanding of SWOT Analysis. Â As you develop the SWOT Matrices in Question , please note that opportunities and threats represent factors/trends in the firm’s External Environment, which consists of the General Environment, Industry, and Competitors. Â Strengths and weaknesses represent the firm’s Internal Environment or its capability.Â
SO Strategies build upon the firm’s strengths while allowing the firm to exploit opportunities.
ST Strategies build upon the firm’s strengths while neutralizing threats.
WO Strategies shield or improve weaknesses while allowing the firm to exploit opportunities.
WT Strategies shield or improve weaknesses while neutralizing threats.
here is the article link:https://money.cnn.com/2018/01/12/investing/wells-f…